Sunday 14 September 2014

The true meaning of Globalization

Globalization is a concept, that means different things to different people. My father who is a retired engineer, thinks that we are finally going to attain global standardization, such as choosing the Metric system worldwide. My mother who likes traveling, dreams of a new day when we can say goodbye to Passports and Visas. My wife who likes to drive, proposes a day in the not too distant future, when every human being on the earth drives on the left side of the road. My uncle wonders, if all the earthlings can elect a single Government, that oversees the welfare of every man on the planet. My aunt worries about that election day, and the management nightmare it might throw on a global scale. If my grand-mother were alive today, she would probably call globalization "a lot of hogwash with very little substance", in her typical nonchalant attitude. My friend who spends a substantial amount of time haggling with custom officials, hopes to see a day when he can say goodbye to export and import fees. So what does globalization really mean for you and me?

The question appears to be simple but can human beings reach a consensus on anything? If you don't believe me, how about pondering on these complexities? How many national borders are there? How many dialects? How many nations are at war at the moment? How many legal currencies are there in the world? How many research labs are engaged in weapons research? If we get rid of national borders what happens to the future of Olympics? How are we going to tackle the complexities of multiple religions? What do we do about the developing nations? Will they get to ride the Globalization bandwagon? So much for the cons of Globalization.

So are there any bright sides to Globalization? How about these? If all national airlines are merged and operated as one carrier, which airline would the terrorists target?  Wouldn't it be a great day when we can say goodbye to frisking by security personnel? What good would the nuclear stockpile do for the human race? Are we going point them at the Martians? Will Gross Domestic Product (GDP) be history? We don't have to explain the concept of inflation to our children? We are finally going to see the end of Secret Service Agents and Intelligence Police? Who will our global leaders point fingers at when their popularity indexes plummet?

Who are the inventors of this concept? Theodore Levitt, a former professor at the Harvard Business School credited with coining the term "globalization" and with championing the undervalued role of marketing in defining what businesses should make and sell according to New York Times. What about the etymology of the word? According to Oxford English Dictionary, the word is defined as "The process by which businesses or other organizations develop international influence or start operating on an international scale". When did it make its first public appearance? According to Wikipedia, Economist Theodore Levitt is widely credited with coining the term in an article entitled "Globalization of Markets", which appeared in the May–June 1983 issue of Harvard Business Review. However, the term 'globalization' was in use well before (at least as early as 1944) and had been used by other scholars as early as 1981. However, Levitt can be credited with popularizing the term and bringing it into the mainstream business audience in the later half of the 1980.

So how far can we push the globalization envelope? Does its sphere of influence transcend beyond the domains of Business and Economics, for which the word appears to be coined originally? Can it make a successful foray into our mainstream existence and influence us to think and act globally beyond the narrow confines of business and commerce? How about we start to globalize on other important matters of life such as Culture, Arts, Environment, Science, Technology, Manufacturing, Health and Spirituality to name a few. Only when we apply the concept of globalization to these higher echelons of life, can we achieve true globalization. Let us not fall short of this ideal and disappoint our ancestors, who have probably waited long enough, to see the true spirit of globalization spring and blossom.